7 Best Visual Marketing Apps to Create Social Media Graphics

Designing an engaging and on brand social media graphic has never been easier. With the abundance of online tools and mobile apps available, the hardest decision you have to make is which one works best for you. Example tools:

PiktoChart: This free web app has over 100 customizable themes for Infographics, reports, banners and presentations.

Skitch: Simple tool designed to help you markup a photo, make notes on a webpage, point a location out on a map, or annotate a PDF.

Business use

  • Discover opportunities to create simple designs in-house with free/low cost tools
  • Understand what the design prcess requires: challenge quotes, save time/costs

Full list and descriptions here

A scientific guide to hashtags: How many, which ones, and where to use them

Hashtags have the potential to be truly valuable:

1. Twitter: Tweets with one or two hashtags get two times more engagement than tweets without. With more than two hashtags, however, engagement actually drops by an average of 17 percent.

2. Instagram: There doesn’t seem to be a saturation point for number of hashtags used and engagement.

3. Facebook: Facebook posts without a hashtag fare better than those with a hashtag. However, using hashtags might not be the main issue, but rather using too many hashtags.

4. Google+: Posts are given hashtags automatically based on their content, but you can also edit them or add more. Google+ hashtags are built right into Google searches.

Tools: Using the right tools, you can use hashtags as an organization system for your social media campaigns, e.g. hashtagify.me, RiteTag, Tagboard, Twitalyzer and Trendsmap.

Choosing hashtags: Research influencers, related hashtags, and popularity. Double check potential other meanings!

Full article here

 

Infographic: How to make your visual content more engaging

People remember 80 percent of what they see and 20 percent of what they read, an infographic by HubSpot says.

Consistent colour range – “Colour impression can account for 60% of the acceptance or rejection of a product or service.”

Business use:

  • Inform WHY certain colours work based on colour theory, instead of a gut feeling
  • Use statistics to inform client proposals
  • A way to justify incorporating (and paying for) design

Full article here