4 top communication trends

1. Fewer words, more pictures

2. Data-driven content

3. Behaviour-based strategies

4. Mobile-friendly tools and information

Business use: Consider these principles when developing pension and benefit communications

Full article: http://www.benefitscanada.com/pensions/other-pensions/4-top-communication-trends-67914


Look for these trends in workplace communication

Pay attention to these trends in workplace communication for the year 2015 and beyond:

1. Multiple devices

2. Instant communication

3. Virtual meetings

4. Better internal communication tools

Business use:

  • Ensure communications channels meet employees expectations: simple tools they also use in their private lives: Skype, mobile, text messages.

Full article here

Infographic: How to make your visual content more engaging

People remember 80 percent of what they see and 20 percent of what they read, an infographic by HubSpot says.

Consistent colour range – “Colour impression can account for 60% of the acceptance or rejection of a product or service.”

Business use:

  • Inform WHY certain colours work based on colour theory, instead of a gut feeling
  • Use statistics to inform client proposals
  • A way to justify incorporating (and paying for) design

Full article here