Using social media specifically to heighten employee engagement is not as established as its other uses, despite the potential for greater collaboration and ideas sharing. While it may be relatively early days for most organizations in terms of social media engagement, there are some who are using it to their advantage. They argue that if it is used well, social media can help foster more effective internal networking, communication and collaboration activity, as well as give employees a voice.
The most common usage in this context is employing tools such as Microsoft’s Yammer or Jive to encourage employees to converse more with their peers, creating a more positive and collaborative working environment.
– Selling points and ideas for client’s looking to employ social media tactics in internal communications