7 Best Visual Marketing Apps to Create Social Media Graphics

Designing an engaging and on brand social media graphic has never been easier. With the abundance of online tools and mobile apps available, the hardest decision you have to make is which one works best for you. Example tools:

PiktoChart: This free web app has over 100 customizable themes for Infographics, reports, banners and presentations.

Skitch: Simple tool designed to help you markup a photo, make notes on a webpage, point a location out on a map, or annotate a PDF.

Business use

  • Discover opportunities to create simple designs in-house with free/low cost tools
  • Understand what the design prcess requires: challenge quotes, save time/costs

Full list and descriptions here

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Infographic: How to make your visual content more engaging

People remember 80 percent of what they see and 20 percent of what they read, an infographic by HubSpot says.

Consistent colour range – “Colour impression can account for 60% of the acceptance or rejection of a product or service.”

Business use:

  • Inform WHY certain colours work based on colour theory, instead of a gut feeling
  • Use statistics to inform client proposals
  • A way to justify incorporating (and paying for) design

Full article here